Kiernan Matts
Director of Partnerships & Promotions @The Pekoe Group
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WORK HISTORY
Director of Partnerships & Promotions @The Pekoe Group
New York, NY, US
Leads strategic partnerships, sponsorships, promotions, and events across clients at The Pekoe Group including SIX The Musical, Operation Mincemeat, Two Strangers (Carry a Cake Across New York), The Museum of Broadway, MASQUERADE, A Wonderful World: The Louis Armstrong Musical, The Notebook, Days of Wine and Roses, Peter Pan Goes Wrong, and more.Collaborates with Paid Media and Organic Social Directors to develop 360-degree marketing strategies for all clients.Oversees large-scale experiential marketing activations, sponsorships, influencer events, and multi-show partnerships to ensure clients maximize their reach to theatergoing audiences.Manages our clients’ integration into the larger tourism community, representing them at sales conferences and tourism events, negotiating advertising opportunities with Broadway wholesale partners, and ensuring that they stay top of mind within the NYC experiences landscape.Leads a team that organizes partnerships with local and national brands, negotiates trade advertising, and oversees grassroots outreach for The Pekoe Group’s roster of clients.Serves as the primary liaison with General Management teams, group sales agents, hotel concierges, and sales partners.Presents partnership strategies and opportunities to key stakeholders in weekly advertising meetings.
EDUCATION
SUNY Fredonia
Bachelor’s Degree
ABOUT KIERNAN MATTS
Partnerships, promotions, and experiential marketing leader driving audience growth for Broadway productions and cultural institutions through strategic collaborations and integrated campaigns. At The Pekoe Group, leads work across shows like SIX, Two Strangers (Carry a Cake Across New York), and MASQUERADE, connecting brands, tourism partners, and communities to create experiences that amplify visibility and expand audience reach. Operates at the intersection of marketing and storytelling—building relationships, launching multi-channel campaigns, and ensuring initiatives meet audiences where they are. Brings deep ties within the NYC tourism ecosystem and a track record of turning creative ideas into high-impact, highly shareable moments that fuel brand awareness.
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