Kieran Waterhouse-Benfield

Marketing Manager, Kpmg Private Enterprise, North East, North West & Scotland @KPMG UK

Leeds, GB

Marketing Lead for the Tech Innovator in the UK competition - a national campaign celebrating the UK’s most exciting scaleups and emerging tech businesses. I lead strategy and execution across digital, press, and in-person channels to drive awareness, engagement, and participation in this flagship KPMG Private Enterprise initiative. Lead regional marketing strategy and execution across the North East, North West, and Scotland, aligning national campaign goals with local market insight. I deliver integrated campaigns across digital, press, and in-person channels to drive brand visibility, stakeholder engagement, and commercial impact. My role bridges national initiatives with regional nuance, ensuring KPMG Private Enterprise’s voice resonates meaningfully across key UK regions. Lead the end‑to‑end marketing strategy and delivery for KPMG’s flagship Accounting, Tax & Legal (ATL) events - one of the firm’s most significant client engagement programmes, reaching more than business leaders every six months. I ensure the programme strengthens client relationships, elevates our thought leadership, and drives measurable commercial impact across key UK regions. Since adding the programme to my portfolio, registrations have increased by 35%, attendance risen by 33%, and SQL\'s grown by 41%.

Stapenhill Post 16 Centre

A Level, Communications and Cultural Studies, Media Studies

William Allitt Secondary School

GCSE, Maths, Science, Applied Science, English, ICT (Double), Drama, Graphic Products, French, Citizenship

Leeds Beckett University

Bachelor of Arts (BA Hons), International Tourism Management