Kieran Ward
Team Lead Marketing Operations @Circula
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WORK HISTORY
Team Lead Marketing Operations @Circula
Berlin, DE
End-to-end ownership of Circula\'s GTM systems, analytics, automation, and growth infrastructure.Highlights: Built the company\'s marketing analytics foundation: funnel tracking, performance dashboards, and pipeline reporting used across Marketing, Sales, and leadership. Designed and launched Circula\'s first signal-based outbound motion, followed by the company\'s first AI SDR system, using Clay, Make.com, and multiple LLMs for enrichment and workflow automation. Led inbound SDR team (3 people) to the highest inbound pipeline in company history. Increased MQL → SQL conversion by 45% in 60 days by redesigning trial sign-up handling and routing logic. Built and scaled a review generation engine (G2, Capterra) that produced 2,500+ customer reviews. Designed partner program referral tracking and reporting infrastructure from scratch.Current scope: Outbound, performance marketing, website, and entire marketing funnel.
EDUCATION
RWTH Aachen University
Bachelor of Science - BS, Betriebswirtschftslehre
ABOUT KIERAN WARD
I\'m a builder at heart, with a passion for blank-slate environments. I joined Circula as an intern, became the company\'s first Growth Manager, and built the growth function, systems, and team from scratch. Today I lead a team that runs performance marketing, website, outbound, and marketing ops.My strength is combining systems thinking (funnel design, lifecycle architecture, growth frameworks) with hands-on building (automation, enrichment, AI workflows) and practical execution (website optimization, outbound, copywriting).
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