Kieran Fitchett

Senior Account Manager @I2i Marketing

Cirencester, GB

Worked closely with senior stakeholders and cross functional teams on strategic planning & business growth opportunities. Experience working closely with the 3 key major grocery media teams (Tesco – Dunnhumby / ASDA – LS Eleven / Sainsbury’s – Nectar) building and developing targeted shopper marketing plans to drive consumer engagement & brand/ product performance across impulse & trade- Identify shopper marketing opportunities using data insights, measuring impact through controlled vs non-controlled stores. Reviewing customer data to understand profiling, purchasing habits and frequency driving both immediate and repeat purchases-Provide strategic insights through analytical reporting, ensuring alignment with brand objectives. Developed enhanced reporting capabilities, delivering live valuable insights to monitor brands/ product performance, driving strategy, identifying opportunities & performance improvements- Lead the retail marketing division following 10+ years’ experience. Overseeing operations and managing brands briefs in executing to the highest quality & standard. Collaborating with third party suppliers, creative teams, brand managers, production services, media agencies, staffing & retail communication- Own the creative briefing process, working closely with design teams to deliver high-quality marketing materials. Experience managing creative processes through POS, Digital, Print and Experiential materials, branded vehicles & store takeovers- Oversee project budgets, ensuring profitability, managing invoicing, and maintaining positive cash flow- Act as a Brand Guardian, supporting the development of marketing plans and identifying opportunities to enhance consumer engagement and brand loyalty- Develop and nurture strong customer relationships, delivering exceptional service and ensuring 100% satisfaction.