Kiera Jefferson
Awards & Series Marketing @NBCUniversal
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WORK HISTORY
Awards & Series Marketing @NBCUniversal
Los Angeles, CA, US
Lead execution of long-term strategy and tactical opportunities for Awards & Series Marketing to deliver growth for series and podcasts• Serve as the studio brand steward for scripted, unscripted, live shows/events and podcasts - translating creative direction into commercial marketing and awards campaigns with internal/external stakeholders including Networks, Platforms, Production Companies and Studio Partners• Support across awards submissions and 360 campaigns annually – including but not limited to Emmys, Golden Globes, NAACAP, Gotham, Critics Choice, Guilds, Edinburgh TV, TCA, BANFF, BAFTA TV Awards, Peabodys, and more• Managing end-to-end event strategies for awards and series marketing, across in-person, hybrid, or virtual formats – including presence at festivals like Sundance, ATX, Series Fest, BANFF, TIFF, San Diego and NYC Comic Cons and more• Co-manage media buying and design agencies to secure and coordinate media deliverables for awards-eligible series and podcasts, including print, outdoor, digital, social media, activations, promotions, email blasts, etc.• Oversee awards process, timelines and approvals for FYC outreach including ads, blasts, screeners/screening site, and events• Lead in curating, sending, and tracking award ceremony invitations, RSVPs, travel and itineraries for talent, nominees, and executives• Liaise with brand partnerships and global distribution teams to identify and shepherd new opportunities for IP expansion, brand collaboration and licensed experiences• Establish strong partnerships across Development/Current, Showrunners, International Distributors, internal and external departments to deliver against goals/objectives• Provide guardianship over ideation, marketing creative, brand partnerships, media and launch plans from streaming platforms and networks through development to premier and awards• Ownership over the day-to-day marketing operations and marketing strategy across a slate of podcasts for USG Audio
EDUCATION
Florida State University
Creative writing
John Rosenfeld Studios
Acting, Acting
The Groundlings
Improv Comedy
Upright Citizens Brigade New York
Improv and Sketch Comedy
SKILLS
ABOUT KIERA JEFFERSON
Experienced Awards Manager with a demonstrated history of working in the entertainment industry. Excels in fast-paced, high pressure positions. Enjoys the challenge of the Awards strategy and process, working along a quality team, but can also self-manage and work independently when necessary. Skilled and professional communication, meeting time-sensitive deadlines, working on multiple projects at once while delivering efficient and successful results. Extensive knowledge of the television and awards landscape.
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