Kiely Okeeffe
Vice President - Digital Product Manager at Citi
- Role
- Digital Product Owner at Citi
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
Experience
Digital Product Owner
May 2021 — Present · Dallas, TX, US
Owned all Level 3 (Biometrics/Face ID/Touch ID/6-Digit PIN) Authentication features. Ensured compliant products that increase security while decreasing customer friction. Lead a 20-person team, coordinating with all leads to accurately plan business and technology priorities.•Utilized data to identify a gap in the Face ID enrollment flow that with a flow adjustment, could increase revenue by $2.6MM incrementally per year. Presented the proposal to executives including the Chief Digital Officer for U.S. Personal Banking & Technology, Head of Digital Technology, and Head of Digital Customer Experience as well as all U.S. Personal Banking & Technology employees.•Coordinated with 15 journey teams across 5 releases to expand the browser to mobile out-of-band (OOB) interdiction to 41 high-risk transactions (HRTs) including a high-profile payments transaction resulting in a customer complaint decrease of 36% & reduction in total fraud disputes from 13MM to 1MM.•Increased iOS & Android Level 3 Enrollment by over 15% YOY, resulting in over $34MM in revenue YOY.•Updated the iOS App Onboarding flow to include Face ID enrollment, resulting in a 170% increase in Face ID enrollment & reducing 10 screens down to 1.•Improved the customer agent to mobile OOB interdiction method resulting in 23,291 less agents to opt out of the flow, a reduction of 208%, & a 19% increase in the success rate.•Improved QR Code Login to increase successful QR Code logins by 200% through various product improvements.•Coordinated with teams spanning across all domains within digital, to update 118 HRTs with one time passcode (OTP) dynamic messaging across 6 releases.•Throttled BioCatch on iOS and Android to 100% customer live across 5 different releases & implemented for all HRTs.•Integrated push notification enrollment into the biometric enrollment flow, driving new push notification enrollments monthly.•Instated a story intake process & form through Jira improving backlog health by 45%.
Education
University of Florida - Warrington College of Business
Master's degree, Information Systems and Operations Management
2018 — 2020
University of Florida
Bachelor of Arts - BA, Mathematics
2015 — 2019
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