Kiel Lebaron
- Role
- Sr Director, Ad Monetization at Jam City
- Location
- Walnut Creek, CA, US
- LinkedIn followers
- 500 followers
About Kiel Lebaron
Passionate, results-driven leader with over a decade of experience in developing and…
Experience
Sr Director, Ad Monetization
Jul 2019 — Present
Responsible for Ad Monetization Product Strategy, Partnerships, Yield & QA across Jam City\'s suite of 25 games + Increased Ad ARPDAU +300% on established titles while maintaining consistent user retention + Launched multiple ad products for both new & existing titles, designing & monitoring A|B & multi-variate testing to instill confidence in its scale + Solidified first-hand experience with all major mediation layers and ad network partners + Designed popular KPI reports & dashboards for insight into the health of the ads business + Evangelist for education of ad monetization in games across departments, training/teaching/testing to remove bias and balance game economy for different user segments
Skills
- Mobile Marketing
- Integrated Marketing
- Roi Optimization
- Digital Marketing
- Ad Networks
- Ppc
- Ad Serving
- Start-Ups
- Salesforce.com
- Product Management
- Lead Generation
- Mobile Games
- Analytics
- Customer Acquisition
- Behavioral Targeting
- Mobile Advertising
- Advertising
- Strategic Partnerships
- Advertising Operations
- Business Performance Management
- Web Analytics
- Affiliate Marketing
- Sem
- Product Marketing
- Online Advertising
- Mobile Devices
- Advertising Sales
- Media Buying
- Sales
- Digital Media
- Account Management
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