Kip Russell

About Kip Russell

Visionary social media and marketing executive with over 15 years of experience driving…

Experience

1. Director of Social Media & Video Production

   Spinutech

   Apr 2021 — Present

   As the Director of Social Media and Video Production at Spinutech, I\'ve helped grow and lead the department from 4-12 super-talented team members. From managing less than $1M a year in ad spend to over $30M, and healthy department Gross Profit. I work across disciplines to lead omnichannel social strategies. As a problem solver, I\'ve helped our clients stay ahead of the curve when it comes to the industry\'s most significant shifts such as iOS14, TikTok, Vertical Video, and modern media and eCom strategies such as broad targeting, automation, and dynamic ads. I have a passion for social media and as a practitioner, I have a hands-on approach to growing my own social media presence to nearly social media followers. This allows me to apply real-world applications to my client\'s social media needs.More recently I\'ve been focused on learning how to use Ai in our processes to drive efficiency as well as partnering with offshore/nearshore workers to help improve department gross profit.Responsible for creating wholistic social media strategies including:Paid advertising campaigns with budgets ranging from $5k to over $2M per month. Organic messaging and strategy Influencer marketing Ai and automation process improvement Crisis communication Community management Process development Developed the process for multidepartment social media structure including design, paid, organic, and strategyLaunched the video production arm of Spinutech including pitching, gear, strategy, the scope of works, etc. to help our company become more competitiveNew business presentations and scope development Hiring and firing talent Reach out for additional skillsExpert at TikTok, YouTube, Pinterest, Facebook, Twitter, Instagram, Reels, Stories, and video content creation for social media

Education

• Azusa Pacific University

  Communications TV/ Film

• Valley Forge Military Academy

  Associates Degree, Liberal Arts

Skills

• Music
• Music Management
• Public Speaking
• Record Labels
• Online PR
• Blogging
• Editing
• Social Media
• New Media Strategy
• Press Releases
• Facebook
• SEO
• Marketing
• Social Media Marketing
• Press Release Creation
• Digital Strategy
• Grassroots Development
• Internet Video
• Creative Writing
• Music Videos
• Songwriting
• Public Relations
• Talent Booking
• Youtube
• Music Video Production
• Radio
• Music Supervision
• Music Industry
• Television
• Video Editing
• Video
• Blogger Outreach
• Fee Negotiation
• Brand Awareness
• Stage Performance
• Blogger
• Entertainment Technology
• Creative Strategy
• Content Management
• Concerts