Kiara M.

About Kiara M.

With nearly a decade of experience in brand strategy and PR, I specialize in earned media strategy, influencer marketing, and partnership initiatives that amplify brand presence and cultural relevance. At United Entertainment Group (UEG), I lead campaigns for high-profile clients such as 7-Eleven, Popeyes, Unilever, and TJX, delivering impactful activations like the Slurpee rebrand and the Popeyes x Hot Ones menu collaboration. My expertise lies in developing strategic collaborations and executing innovative campaigns that resonate with audiences, leveraging my background in media relations and branding. As a pop culture aficionado and news junkie, I am passionate about helping brands tell compelling stories that connect authentically with their target demographics.

Experience

1. Director, Communications

   United Entertainment Group

   Jun 2023 — Present

   Ad Age\'s Sports & Entertainment Agency of the Year 2025• Spearhead strategic partnerships and earned-forward activations for household name brands, enhancing cultural relevance. • Led major campaigns for 7-Eleven, including the Slurpee rebrand and the inaugural Cleat Crew charitable initiative. • Led major campaigns for Popeyes, including collabs with Hot Ones, Five Nights at Freddy\'s 2, Don Julio and Megan Thee Stallion.• Currently servicing Unilever and TJX brands

Education

• The University of Alabama

  Bachelor’s Degree, Public Relations / Minor in English

  2013