Kiani Williams

WORK HISTORY

EDUCATION

ABOUT KIANI WILLIAMS

I’m a Creative and Brand Strategist who thrives at the intersection of storytelling, data, and psychology—building campaigns that not only perform, but connect.With a background in marketing leadership across Health & Fitness, DTC, Beauty, Finance, SaaS, CPG, Fashion, and Tech, I help brands develop and execute full-funnel, omnichannel strategies that drive measurable growth and brand love. From launching integrated campaigns across paid media channels like Google, Meta, programmatic, CTV, and TikTok, to driving new customer acquisition through powerful brand storytelling and lead capture, I bring a strategy-first approach to every engagement.I\'ve grown eComm revenue for a key health & fitness client by +74% while maintaining a 6.5x ROAS by leading the cross-channel strategy and writing tight, insight-backed creative briefs. My secret is bringing a left-brain + right-brain approach to every project and anchoring every decision in market research, consumer behavior, and business impact.What I bring to the table: Strategic thinking rooted in business goals, audience insights & cultural relevance Storytelling that translates across performance marketing, organic social, and lifecycle marketing Experience building campaigns across Google Ads, Meta, programmatic, CTV, and TikTok🧠 A hybrid skill set: equal parts data-driven marketer, creative partner, and growth strategist🤝 Cross-functional collaboration with creative, account, and growth teams Effective communication with internal stakeholders, external client partners, and C-suite executivesOutside of agency life, I’ve created scroll-stopping UGC for top brands like American Express, Amazon, Starbucks, and T-Mobile. This gives me an all-around perspective on creative production that is especially helpful when working with creative partners like creators, videographers, photographers, and graphic designers.If you\'re hiring a Creative or Brand Strategist who can blend bold ideas with performance strategy and fit right into your team, I’d love to connect.