Kiana P.

About Kiana P.

I am a sr. client development manager in the digital and retail industry, dedicated to growing my client\'s business as much as my own using my experience, as well as constant learning in the industry. I focus on building strong client relationships based on trust and measuring against my client\'s goals using data and partnerships from outside organizations.I work directly with top CPG brands and large-scale retailer programs in an ever changing and growing technological environment.My reason for success is my ability to build strong relationships. These relationships can be used to engage cross functional stakeholders within my own organization as well as my client\'s. These connections enable me to constantly leverage, learn, lead, and grow.Here are a few examples of how I grow profitability for my client\'s and my company:• Key Account Management & Execution: Leading the implementation, development, and analysis of digital incentive services for top CPG and retail accounts• Revenue Growth: 2025: I hit 30% over my AOP goal for my account.One of the top performers in the Digital Incentive CDM team 3 years in a row. Personally responsible for growing my accounts to be a couple of the top grossing revenue accounts in the business and striving to hit 7% of the company\'s overall relevant revenue goal as an individual contributor.• Consultative Approach: Leveraged partnerships and industry experience to grow accounts while still accomplishing the client\'s goalsI develop relationships that transcend organization and role, based in integrity and strengthened by shared goals. With these relationships, I\'m able to close the gap on key initiatives, improve customer experience, and grow profitability. If you or your company are interested in a CPG/Retailer expert with a rich background in digital and retail technology, a passion for learning, and a heart for customer service, please reach out at k••••••••@gmail.com.Specialties: B2B, B2C, CPG, retail, digital incentives, digital reporting and analytics, strategic account management, strategic partnerships, program execution, virtual sales, solution-based selling, client success, presentations.When I am not working, I am taking care of my 5 rescue pets, nurturing my vast plant collection, or eating my way through any and all good foods.

Experience

1. Senior Manager, Client Development

   Vestcom

   May 2023 — Present

   Lead the Vestcom client development strategy & strategic enterprise account plan driving +$40M in annual revenue-Develop annual & multi-year revenue plans to deliver against clients’ strategic priorities-Penetrate & develop high level customer relationships with senior retail leaders-Lead, negotiate, & execute sales contracts that drive profitability & sales growth for Vestcom-Manage, hire, train, enable, & motivate an integrated sales team to meet your clients’ needs -Provide thought leadership on in-store technology, & related solutions fit to clients’ strategies-Partner with Vestcom Strategy, Solutions, & Shopper teams to develop client plan and new solutions-Close business by winning executive sponsorship, bringing all stakeholders to alignment-Align Vestcom solutions against the largest opportunities for assigned accounts-Ability to confidently formulate, deliver, & defend the value proposition for Vestcom solutions -Understand & guide key retailer measurement criteria on both topline & bottom-line metrics -Strong analytical capabilities & ability to effectively translate Vestcom value proposition to the right audience in ways that will create accretive value & resonate across client functions-Ability to underst & market & competitive dynamics, as well as evangelize & execute behind next generation solutions that are introduced into market-Work collaboratively with Vestcom shelfAdz® team (Vestcom Media Solutions network) to deploy tactics necessary to achieve shelfAdz & total account revenue goals-Guide prospecting approaches, sales pitches, & lead team to develop proposals that position Vestcom value proposition with targeted business solution-Mentor other Managers within the Retail Technology Solutions team to build the collective capabilities of the organization-Consult others on client penetration strategies & the application of Vestcom’s solution to enable client corporate strategy

Education

• Appalachian State University

  Bachelor of Science, Business Administration; Computer Information Systems; Marketing

• Oklahoma State University

  Management Information Systems