Kian Farahbakhshian
Business Architecture Specialist (L9) @Accenture
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WORK HISTORY
Business Architecture Specialist (L9) @Accenture
Los Angeles, CA, US
Marketing Data Forecasting Lead Technology Company)- Launched two marketing initiatives for new cloud service offerings with combined reach of 50M+ users- Built, adjusted, and executed 15+ experimentation and analysis plans for campaigns across 5+ initiatives- Analyzed 25+ ongoing/one-time campaigns (w/ combined reach of 3B+ users) to assess impact on signups, upsells, & churn- Outlined strategies to improve upsell, reduce churn, and increase win-back volume across product offerings- Built 50+ SQL queries to define target audiences for new campaigns and analyze performance across multiple key metrics- Presented monthly OKR reports and campaign highlights/roadblocks to leadership clients for 3 quartersProject Manager/Delivery Lead ($XXB Technology Company)- April - May 2024- Managed project timeline, budget, staffing, & client-facing meetings- Aided in deliverable creation through deck building & design and internal standup hosting- Coordinated and co-led a hybrid workshop in Accenture’s SF Innovation Hub w/ 50+ client executives and employees in attendanceMarketing Strategist ($XXB Technology Company - October 2023 - May 2024- Delivered business requirement documents & technical designs for 4 new MarTech & SalesTech-related capabilities- Created 25+ deliverables to build out data-driven marketing strategy concepts through 20+ discovery sessions & workshops- Onboarded 5 new team members and brought them up-to-date on past phases of work, current state of clients, etc.Business Analytics/Task QA Lead Technology Company)- March - Sep. 2023- Led and coached a team of 10-12 NA-based authors tasked with providing data for a large language model (LLM)- Edited, proofread, and approved of LLM training data prompts and completions- Evaluated 6+ teams’ performances and provided feedback as needed, both from client and self- Held daily stand-ups with leadership and team members to go over constantly evolving guidelines
EDUCATION
Purdue University
Multidisciplinary Engineering
Calabasas High School
General Education
ABOUT KIAN FARAHBAKHSHIAN
I have extensive experience within the Marketing Technology space, helping clients achieve success through innovative practices in B2B & B2C marketing data strategy, engineering, & testing. My strong communication, project management, team-building, leadership, and inter-personal relationship skills give my teams a bridge between business needs and technical solutions. I also have prior experience in GenAI/LLM training, human-centered UI/UX, product design, business management, & multiple engineering disciplines.
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