Khyrun Rabbani

About Khyrun Rabbani

Entrepreneurial, results‑driven marketing leader with 20+ years of experience driving customer growth, brand strategy, and data‑driven marketing across global fintech, financial services, nonprofit, and B2C/B2B organizations. Known for building marketing functions from the ground up, owning the full growth agenda, and delivering measurable results in acquisition, retention, and profitability. Hands-on strategist who is comfortable in lean, fast‑moving environments, from insight and positioning through execution, optimization, and reporting, and in leading teams through both vision and in‑the‑weeds coaching.Core Expertise: Growth & Acquisition Marketing | Retention & Lifecycle Marketing | Brand & Storytelling | Digital & Performance (Paid Social, Search, Display)| Integrated Offline (TV, Radio, Print)| Social & Content Marketing | Email, CRM & Segmentation | Marketing & Web Analytics (Google Analytics)| Campaign Development & Optimization | Budget Management (lean to $12M+)| Product & Mobile Marketing | Leadership, Coaching & Cross‑Functional Collaboration

Experience

1. Director of Marketing and Communications

   Measures For Justice

   Aug 2023 — Present

   Senior‑most marketing and communications leader, effectively operating as de facto Chief Marketing & Communications Officer after the Chief Strategy & Growth Officer’s departure. Built the organization’s first marketing and communications function from scratch, reporting to the CEO and setting structure, processes, and standards for brand, digital, and internal comms. Lead brand, growth, and storytelling for a mission‑driven justice data platform, owning external campaigns (social, email, digital, partnerships) and internal comms (CEO updates, all‑staff content). Designed and scaled a lead‑generation engine and test‑and‑learn digital campaigns, optimizing CPC/CPL/conversion and growing newsletter and social engagement on minimal budgets.

Education

• Wright State University

  MBA, Business Administration and Management, General

  2002 — 2003

• Wright State University

  BS, Marketing

  1997 — 2002