Khyati Trivedi

Consultant - Analytics

Role: Analytics Consultant at Analytic Edge
Location: Bengaluru, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Khyati Trivedi

With a tenure of 8+ years as an analytics professional specializing in the retail…

Experience

Analytics Consultant
Analytic Edge
Apr 2022 — Present · IN
Market/Media Mix Consulting for CPG,Retail cross EMEA regionsClient: Kimberly Clark• Market Mix Modeling projects across geographies using different statistical and econometric techniques such as Multivariate Regression Analysis,Bayesian Regression, Simulation.• Estimated elasticities of price,media and distribution, quantifying the sales impact, effectiveness and returns of various marketing & promotional activities.•Brand Re-positioning- Delivered strategic measures for market re-positioning in SouthAfrica, Isreal and UK through Nielsen Volumetric Data.Tools: Excel,Python, SQL, PowerBI

Skills

English
C++
Windows
Public Speaking
Analysis
Research
Management
Powerpoint
Microsoft Excel
Data Analysis
Leadership
R
Microsoft Word
Microsoft Office
Rapidminer
Teaching
Sql

Contact information

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Current company

Analytic Edge

Marketing Services · 176 employees · Founded 2012 · Singapore

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have our presence in Singapore, India, US, Canada, Mexico, Brazil, UK, China, Japan, South Korea, UAE & Australia WHY ANALYTIC EDGE? Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at i•••@analytic-edge.com to learn more.

analytic-edge.com

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About Khyati Trivedi

Experience

Analytics Consultant

Skills

Find verified contacts for anyone on LinkedIn