Khyati Sehgal

About Khyati Sehgal

Over the last decade, my work has consistently gravitated toward one question:how do you help customers move forward in ways that create measurable business value?I’m the Director of Customer Marketing at Netcore Cloud, where I focus on shaping how enterprise brands think about adoption, expansion, retention, and revenue across the customer lifecycle — through customer storytelling, strategic narratives, and outcome-led customer marketing.My background spans content, customer advocacy, and customer marketing across B2B SaaS and media platforms. A meaningful part of my earlier work involved leading long-form leadership conversations and C-suite interviews, which gave me first-hand exposure to how senior leaders think about growth, talent, scale, and decision-making — and how those perspectives translate into credible narratives.Over time, this experience has shaped how I view customer marketing today: less as campaign execution, and more as a strategic layer that connects product capabilities, customer behavior, and business outcomes.At Netcore, my work centres on:1. Translating customer behavior, use cases, and outcomes into clear customer narratives2. Partnering with product, sales, and growth teams to influence lifecycle thinking3. Elevating customer stories from proof points to strategic inputs for go-to-market4. Helping shift conversations from engagement metrics to measurable business impactI’m particularly interested in how agentic AI is changing customer engagement — not through more automation, but through smarter, more contextual decision-making — and how that shift should be communicated to senior marketing leaders.I use this space to share perspectives on:1. Customer-led growth and retention2. The role of customer marketing in enterprise MarTech3. How AI is reshaping lifecycle engagement narratives4. Making customer marketing credible at the C-suite levelIf you’re a CMO, growth leader, or product leader thinking about scale, retention, and long-term customer value, you’ll likely find common ground here.

Experience

1. Director - Customer Marketing

   Netcore

   Aug 2025 — Present · IN

Education

• Faculty of Management Studies - University of Delhi

  Master of Business Administration - MBA, Marketing, Finance

• Sikkim Manipal University - Distance Education

  Bachelors, Journalism

  2009 — 2012

• Sikkim Manipal University

  Master's degree, Communication, Journalism, and Related Programs

  2012 — 2014

• Maharaja Agrasen Model School

  10+2, Non-Medical Sciences

  2007 — 2009

Skills

• Blog Development
• Editorial
• Newspaper
• Content Strategy
• Rewriting
• Social Media
• Newspapers
• Facebook
• Online Journalism
• Cms
• Articles
• Blogging
• Social Networking
• Research
• Blog Marketing
• Content Writing
• Copy Editing
• Content Management
• Poetry
• Ghostwriting
• Newsletters
• Copywriting
• Journalism
• Content Development
• News Writing
• Content Marketing
• Marketing Copy
• Storytelling
• Press Releases
• Editing
• Feature Articles
• Wordpress
• Writing
• Web Content
• Technical Writing
• Creative Writing
• SEO Copywriting
• Public Relations
• Internal Communications
• Proofreading