Khushpreet Singh Kachhawaha
Global Brand & Consumer Insights Manager @BSH Home Appliances Group
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WORK HISTORY
Global Brand & Consumer Insights Manager @BSH Home Appliances Group
Munich, DE
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology - BTech, Mechanical Engineering
Munich Business School
Master's degree, International Marketing and Brand Management
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Major: Marketing
ABOUT KHUSHPREET SINGH KACHHAWAHA
With a Master’s in Brand Management from Munich Business School and an MBA from NMIMS, Mumbai, I have built a strong foundation in strategic marketing, brand communications, and consumer insights. After gaining experience in marketing consulting, specializing in media mix modeling and ROI optimization, I rejoined BSH Home Appliances Group in 2023, inspired by a highly rewarding experience with the company during my master’s studies.In my current role as a Consumer Insights & Brand Intelligence Specialist, I lead initiatives in consumer research, brand intelligence and brand health tracking to uncover consumer trends and translate data into actionable insights. These insights empower our Brand Communication and Product teams to craft strategies that align with consumer needs and drive brand growth.I am deeply passionate about transforming data into impactful narratives, connecting insights with strategy, and staying adaptable in the evolving landscape of consumer behavior, brand positioning, and market intelligence.
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