Khushii Shah
Behaviour. Business. Balance. | Strategy & Research | Decision Science | MBA + B.Tech
- Role
- Marketing and Operations Manager at Nirmal Industries
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Khushii Shah
My journey isn’t linear—it’s layered. From decoding complex health signals in the lab to leading high-growth marketing campaigns, I’ve always been driven by one question: How do people think, feel, and act—and how can we use that insight to build better systems, products, and experiences? As a Marketing and Operations Manager, I’ve led strategic initiatives, streamlined operations, and built consumer-first narratives. As Head of The Market Maven, I translated financial complexity into actionable insights. And as a biomedical engineer, I dove into early Alzheimer’s detection research—where I first fell in love with the brain. Three values define me: 🧠 Curiosity – I explore widely and learn deeply. Compassion – I lead with empathy and people-first thinking. Determination – I turn ideas into action, no matter the challenge. Now, I’m reorienting my path at the intersection of neuroscience, strategy, and innovation—driven by a desire to make meaningful impact through understanding minds and improving lives. Let’s connect if you’re passionate about behavioral science, cognitive strategy, or building purpose-driven solutions.
Experience
Marketing and Operations Manager
Jan 2025 — Present · Mumbai, IN
Collected and analysed customer feedback to identify gaps in product quality and align improvements with customer needs, leading to a 12% reduction in defects.Conducted market research and sales data analysis to support product viability and pricing decisions, directly contributing to a 15% increase in qualified B2B leads.Created detailed feasibility reports and pitch decks using forecast models and competitor benchmarks to support client acquisition and sales conversations.
Education
Dwarkadas J. Sanghvi College of Engineering
Bachelor of Engineering - BE
2019 — 2023
Podar International School
High School Diploma
2017 — 2019
ATLAS SkillTech University
Master of Business Administration - MBA
2023 — 2025
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