Khushi Srivastav
Software Development Engineer @Amazon
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WORK HISTORY
Software Development Engineer @Amazon
Hyderabad, IN
Developed a branding experience for the Cricket World Cup on Fire TV using Alexa’s Tap to Launch functionality, enabling users to launch Alexa-integrated experiences by integrating marketing banners, resulting in a 15% increase in user engagementEngineered a scanner tool to facilitate the internationalisation and localisation of products across Alexa teams, reducing the turnaround time from 20-30 days to 1-2 days by flagging the non-internationalise codeMigrated a critical log parsing system to a server-less cloud architecture using AWS Lambda, Step Functions, S3, and Athena, which reduced report creation time by 40% and improved stabilityAddressed a long-standing security risk by creating an encryption mechanism for invitation IDs, modifying APIs to handle encrypted IDs, and implementing logging safeguards
EDUCATION
ESCP Business School
Master in Management, Business Administration and Management, General
Indian Institute of Information Technology Lucknow
Bachelor's degree, Computer Science
ABOUT KHUSHI SRIVASTAV
Luxury\'s next competitive edge isn\'t in the atelier it\'s in the algorithm. But only if the algorithm respects the atelier.I\'m a former Amazon Software Development Engineer now specializing in Luxury Management at ESCP Business School because I believe the most exciting problems in the industry sit at the intersection of heritage and technology. At Amazon, I built tools that scaled across 40+ markets - an internationalization system that cut deployment from 30 days to 2, a Fire TV branding experience for the Cricket World Cup driving 15% engagement growth, and elderly care automation for Alexa that proved technology can serve human needs with sensitivity.What I learned: Great technology is invisible. It doesn\'t replace the human experience, it amplifies it. That\'s exactly what luxury brands need as they navigate AI-powered personalization, digital product passports, omni-channel clienteling, and cross-market expansion.At ESCP, I\'m studying luxury brand management, digital marketing for luxury, and retail strategy across London and Paris building the strategic vocabulary to complement my technical fluency. My goal: to help luxury houses deploy AI, data science, and digital infrastructure that enhances rather than erodes brand exclusivity.What I bring: engineering rigor (Amazon), strategic thinking (ESCP), cross-cultural fluency (India, France, UK), and a deep belief that the future of luxury is both handmade and data-informed.Currently seeking: Summer 2026 internship in London at the intersection of luxury, technology, and strategy.
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