Khushi Sharma
Content Marketing Executive @TO THE NEW
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WORK HISTORY
Content Marketing Executive @TO THE NEW
Delhi, IN
YouTube Channel Growth: Led the growth of a YouTube channel subscribers, achieving a 33% increase through strategic content planning, targeted ad spends, and active community engagement while simultaneously reducing overall marketing expenditure- Content Strategy & Scripting: Created compelling bilingual (English & Hindi) content tailored for engagement and audience retention. Developed strategic content calendars backed by SEO-driven keyword research- Visual Branding & Cross-Platform Marketing: Collaborated with design teams to craft visually cohesive marketing materials and high-impact thumbnails across digital platforms, enhancing brand consistency and viewer appeal- Google Ads Management: Planned, executed, and optimized Google Ads campaigns with a focus on ROI maximization, audience targeting, and user acquisition resulting in significantly improved ad performance and cost-efficiency- Marketing Automation & Lead Funnels: Implemented marketing automation workflows and optimized lead funnels, leading to a 30% increase in conversion rates by streamlining user journeys and enhancing engagement touchpoints- SEO & Video Optimization: Boosted video visibility using data-driven keyword strategies, optimized metadata and tags, and applied algorithm-friendly techniques to increase organic reach and watch time- Live Hosting & Event Campaigns: Hosted live meditation sessions and curated thematic music and chants for events like Mahashivratri, strengthening community engagement and content authenticity- Performance Tracking & Insights: Monitored key performance metrics across YouTube and ad campaigns, aligning content and spend strategies with measurable growth objectives.
EDUCATION
Delhi University
Bachelor of Arts - BA, English Literature (British and Commonwealth)
SACHDEVA PUBLIC SCHOOL
Humanities with Mathematics : English, Economics, Political Science, Psychology and Mathematics
University of Delhi
Master of Arts - MA, English Literature (British and Commonwealth)
ABOUT KHUSHI SHARMA
Curious, Creative and Considerate. Marketing maven by day, wordplay enthusiast by. well, all the time. I turn clever ideas into compelling content that gets results and sparks conversations. Whether it’s crafting a snappy ad or a brand story with heart, I’m all about making words work their magic. Let\'s create something that clicks! Feel Free to reach out on - k••••••••@gmail.com
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