Khushi S.

About Khushi S.

Conceptualizing campaigns on the website including Seasonal and Product specific campaigns.• Develop marketing strategies for events such as promotional campaigns, launch campaigns, annual sales, etc.• Sales reporting and analysis on a weekly and monthly basis so as to keep a check on sales target achievement and take corrective actions.• Category Management on the website including placement of products and optimizing inventory.• Coordinating with channel managers to promote products and brands through different digital channels such as SEM, Social, SEO, Email, Push, Display, and Affiliates.• Focusing on enhancing product assortment, brand engagement through consumer insight, competitive analysis, and innovative marketing campaigns.• New product launches in coordination with the marketing team.• Competitive benchmarking of products and partnering with Buyers and Category SPOC’s to build pricing strategies.• Improving the conversion by closely studying analytics through tools like Google Analytics.• Increase the content on the product page using videos, images, brand content, customer reviews, tech experts reviews for better engagement and information-rich page. • Updating the recommendation based on customer search.Defining & executing strategy to enable recurring payments in a seamless way with high success rate.Work & build relationships with the issuers, payment gateways & other partners in the payment ecosystem.Identify opportunities & add new payment methods.Improve success rates for existing payment methods.Revamped the checkout users journey that is likely to give better experience.Worked on improving success rate for payment modes through analysis and integrations for better conversions.Develop a promotion visibility strategy that allows us to use the right incentive at the right time for increasing conversion.

Experience

1. Senior Key Account Manager

   Tira

   Dec 2025 — Present · Mumbai, IN

Education

• Rajendra Vidyalaya

  Accounting and Business/Management

  1995 — 2009

• Balaji Institute of Modern Management

  pgdm, Marketing

  2012 — 2014

• Birla Institute of Technology, Mesra

  Bachelor of Business Administration - BBA, Marketing

  2009 — 2012