Khushi Chauhan

WORK HISTORY

EDUCATION

ABOUT KHUSHI CHAUHAN

As a recent MSc graduate in International Business and Management from Alliance Manchester Business School, I have a strong interest and understanding of the fashion retail sector, especially in the cross-cultural consumer behavior and the phygital shopping experience. For my dissertation, I conducted an intensive study on this topic, analyzing the preferences and expectations of consumers from different regions and cultures, and providing recommendations for enhancing the online and offline integration of luxury brands. I have also gained valuable hands-on experience in marketing and social media, working as the Head of Marketing at Wirtschaft - The Economics Society, MLNC, and as a Social Media Marketing Intern at GoToPeople. In these roles, I demonstrated my creativity, leadership, and communication skills, as well as my ability to design and execute effective marketing campaigns, increase brand awareness, and engage with diverse audiences. I am now looking for opportunities to leverage my insights and skills in the fashion retail sector, and to contribute to creating impactful and innovative consumer experiences.