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Current company Ray - Ethnic
Retail Apparel and Fashion · 9 employees · Founded 2003 · Ahmedabad, Gujarat, India
RayEthnic | Handcrafted. Heart-led. Heritage-rooted. Born in the heart of Gujarat during a time of economic uncertainty, RayEthnic began as a quiet movement to empower skilled women artisans who had long remained unseen. Founded in the early our journey started with a simple belief: that traditional craftsmanship deserves not just preservation, but a platform. Drawing from the rich embroidery heritage of the Kathiyawad region, we started small—creating opportunities for women to find dignity, income, and expression through their ancestral skills. What began as a grassroots initiative has now grown into a trusted ethnic wear brand with 15+ retail stores across India, supported by a thriving community of over women artisans. At RayEthnic, every garment tells a story—of tradition, resilience, and care. We’re not just in the business of fashion; we’re in the pursuit of purpose, creating timeless pieces that carry the warmth of the hands that made them. Vision - To be the preferred brand for modern India seeking premium, timeless, handcrafted Indian wear—where elegance, craftsmanship, and sustainability create lasting value. We celebrate the beauty of Indian bodies, cultures, and traditions, offering clothing that empowers and embraces diversity, while honoring heritage with every stitch. Mission - To empower artisans through sustainable livelihoods by transforming traditional crafts into timeless fashion—uniting heritage, craftsmanship, and financial dignity into minimal, meaningful, and deeply Indian ethnic wear. Values - Purpose || People || Craft || Real || Integrity || Accountability