Khushbu Chotalia

About Khushbu Chotalia

Hey there! I am a strategy and consulting professional with experience across FMCGs, Technology firms and Startups. I am passionate about growth and go-to-market strategies informed by thorough consumer insights and analytics. Currently, I lead an internal Strategy and Insights team for the US region serving Google\'s Devices and Business Organization. Key functional areas and deliverables ‍- Transforming data (pricing, promotions, visibility, and consumer engagement) into actionable business intelligence to drive channel sales activations- Support business planning exercises, partner and competitor strategy intelligence and reporting- Program managing in-house retail technology deployments and training KPIs for field sales teams Below are some of my areas of specialization - Data analysis and research for actionable insights and compelling narratives- Conducting root cause analysis and developing impactful GTM strategies- Program success via efficient stakeholder relationship development and leading cross-functional teamsPreviously, I supported Technology, Telecom and Media clients at Deloitte on strategic asks through qualitative and quantitative forecasts, inputs on innovation, white space assessment, elementary predictive analytics and more. I was also part of an internal strategy team designing programs to enhance Deloitte\'s eminence in the marketplace. During my MBA, I was part of a team that won accolades at IIM Ahemdabad, Bangalore, Lucknow, Indore, IIT Bombay and more, in over 15 national case study and B-Plan contests by firms like ICICI, FCBUlka, Aditya Birla and Haier.I strongly believe in the spirit of giving and community, and my work with non profits in the areas of community work, culture and climate change has shaped my ideals and ethics in both personal and professional set-ups. An INFT, when not working - I enjoy brainstorming on innovative business plans, experimenting with artforms such as movement and graphic design, and working out.

Experience

1. Senior Strategy, Analytics & Program Manager - Device & Service Partnerships and Channel Sales

   Smollan

   Jul 2022 — Present

   Google xWF.• Part of the Google Pixel Global Sales team; Led an internal insights, analytics and innovation team (35+ members). Achieved nominations for two global onsite opportunities in 2.5 years• Strategic consulting and partnerships with Category, GTM, StratOps, Product planning and marketing on key projects driving USD XM in revenue gains, profitability maximisation for across telco and e-commerce partners. Spearheaded process improvements, and drove significant YoY growth in insight quality. Worked on optimizing pricing, NEP, targeted promo plans and constructs for NPIs, key sales events to reduce spends by 20%, Customer acquisition and conversion optimization through PDP and visibility optimization, CRM and paid traffic channels• Created slides for quarterly leadership reviews and annual business planning exercises within allotted budgets• Led development on multiple product suites across custom AI applications, SQL, BigQuery, Tableau, LookerStudio, Salesforce based apps• Spearheaded development and launch of a global application for territory sales managers, featuring integrated tools and experiential learning modules for retail engagement. This resulted in a 20% boost in communication speed, increased sales team efficiency and in-store conversion, and contributed to an est. USD XXM revenue growth.

Education

• The Asian School, Bahrain

  CBSE

• University of Mumbai

  Bachelor’s Degree, Business Administration and Management, General

  2013 — 2016

• K J Somaiya Institute of Management

  PGDM, Business Administration and Management, Marketing

  2018 — 2020