Khushboo Yadav
Marketing Operations & Strategy | Revenue & GTM Operations | Martech & Analytics
- Role
- Marketing Operations at You.com
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Khushboo Yadav
Marketing operations leader with expertise in analytics and integrated marketingTransforming Marketing & Revenue Operations to Drive Growth & EfficiencyWith 10+ years in Marketing Operations & Revenue Ops, I specialize in building scalable systems, optimizing marketing funnels, and driving revenue through automation, data, and GTM execution. I’ve successfully- Improved demand gen channels—Lowered CPL by 30% while increasing SQLs- Led marketing performance analytics—Defined multi-touch attribution, giving leadership full visibility into ROI- Scaled marketing automation & CRM—Redesigned SFDC processes to improve lead quality and pipeline forecasting.I’m passionate about bridging the gap between marketing, sales, and operations to drive efficiency, revenue, and team alignment.
Experience
Marketing Operations
Dec 2025 — Present
Education
Rochester Institute of Technology
MBA, Marketing, Management & Leadership
2008 — 2011
Skills
- Customer Relationship Management (Crm)
- SEO
- Strategy
- Marketing Research
- Advertising
- Adobe Creative Suite
- Pardot
- Marketing Communications
- Strategic Planning
- Sem
- Project Planning
- Direct Marketing
- Google Adwords
- Sql Server
- Marketing
- Google Analytics
- Photoshop
- Project Coordination
- Promotions
- Microsoft Office
- Crm
- Microsoft Crm
- Management
- Business Development
- Marketing Automation
- Online Marketing
- Wordpress
- Web Content Management
- Microsoft Sql Server
- Marketing Strategy
- Salesforce.com
- Social Media Marketing
- Online Advertising
- Market Research
- Web Analytics
- Data Analysis
- Integrated Marketing
- Email Marketing
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