Khushboo Srivastava

Senior Marketing Specialist @Epicor

Bengaluru, IN

Running Digital Campaigns for various regions (APAC, MENA, EMEA, US, Canada, MENA)• Providing strategic recommendations and solutions to enhance the digital growth of the campaigns and meet the required target• Partnered with the web team to implement analytics tracking for the AI-powered Qualified Chatbot, configuring intent- and journey-based custom events, resulting in a 25% increase in lead-to-SQL conversion.• Partnered with Marketing Operations to redesign the lead scoring model, improving sales prioritization, and driving a 20% increase in MQL-to-SQL conversion.• Manage annual marketing budget for each region (US, Canada, MENA/EMEA/Europe, North ASIA, US, UK, SEA, LATAM)• Led cross-channel management of campaigns across PPC, Facebook, YouTube, LinkedIn, Twitter, GDN, and Instagram.• Led and managed a regional marketing agency across North Asia, driving localized campaigns in multiple languages and ensuring effective execution in China and neighbouring markets.• Experience in handling the entire lifecycle of running the campaign (business requirement analysis, Digital Strategic Planning, Campaign Roadmap, Optimization, and Metric analysis.• Working with stakeholders and understanding the target industry, limitations, and opportunities concerning the market, and building the strategies accordingly.• Worked closely with the web team to create and optimize high-quality digital marketing assets to improve engagement and conversion performance.• Reports Automation using Google Data Studio, advanced Excel, and Tableau, creating reports in Salesforce.• Prepare regular reports and dashboards on organic traffic, keyword rankings, and other KPIs.• Reporting – Generating reports using Google Data Studio, Advanced Excel, Tableau, Salesforce, and HubSpot

Hindustan Institute of Technology

B.Tech