Khushboo Srivastava
Digital Marketing Strategist | Growth Strategies | Performance Marketing
- Role
- Senior Marketing Specialist at Epicor
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Khushboo Srivastava
An analytical, results-driven digital strategist with 13+ years of experience in digital marketing, focused on driving business growth through customer-centric and innovative marketing strategies. Recognized for building strong cross-functional partnerships and driving outcomes through effective communication and leadership
Experience
Senior Marketing Specialist
Feb 2020 — Present · Bengaluru, IN
Running Digital Campaigns for various regions (APAC, MENA, EMEA, US, Canada, MENA)• Providing strategic recommendations and solutions to enhance the digital growth of the campaigns and meet the required target• Partnered with the web team to implement analytics tracking for the AI-powered Qualified Chatbot, configuring intent- and journey-based custom events, resulting in a 25% increase in lead-to-SQL conversion.• Partnered with Marketing Operations to redesign the lead scoring model, improving sales prioritization, and driving a 20% increase in MQL-to-SQL conversion.• Manage annual marketing budget for each region (US, Canada, MENA/EMEA/Europe, North ASIA, US, UK, SEA, LATAM)• Led cross-channel management of campaigns across PPC, Facebook, YouTube, LinkedIn, Twitter, GDN, and Instagram.• Led and managed a regional marketing agency across North Asia, driving localized campaigns in multiple languages and ensuring effective execution in China and neighbouring markets.• Experience in handling the entire lifecycle of running the campaign (business requirement analysis, Digital Strategic Planning, Campaign Roadmap, Optimization, and Metric analysis.• Working with stakeholders and understanding the target industry, limitations, and opportunities concerning the market, and building the strategies accordingly.• Worked closely with the web team to create and optimize high-quality digital marketing assets to improve engagement and conversion performance.• Reports Automation using Google Data Studio, advanced Excel, and Tableau, creating reports in Salesforce.• Prepare regular reports and dashboards on organic traffic, keyword rankings, and other KPIs.• Reporting – Generating reports using Google Data Studio, Advanced Excel, Tableau, Salesforce, and HubSpot
Education
Hindustan Institute of Technology
B.Tech
2007 — 2011
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