Khushboo Shah
Director - Marketing & Communications @Zee Entertainment Enterprises Limited
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WORK HISTORY
Director - Marketing & Communications @Zee Entertainment Enterprises Limited
Mumbai, IN
Leading B2B trade marketing for ZEE5 & distribution linear business.• Develop & execute brand campaigns for DTH & cable partners to build strong brand relationships to promote ZEE channels & packages to households.• Implement trade marketing initiatives, including topical campaigns, digital marketing, and thought through PR and research-based projects for ZEE5.• Develop research reports on multiple audience cohorts on ZEE5 subscribers for media agencies and brands showcasing industry patterns.• Utilize channels such as email, social media, WhatsApp, and events to generate leads for ZEE5.International League T20 (ILT20): Sports Marketing and PR• Strategized and executed comprehensive marketing campaigns across digital, ATL, and BTL channels for three consecutive ILT20 seasons, enhancing the league\'s visibility and fan engagement.• Led PR efforts by developing strategic media relationships and crafting compelling brand narratives, resulting in media coverage within 2 to 3 months.• Conceptualized and launched the \'Agency Premier League T20\', a trade marketing initiative designed to promote ILT20 among media professionals, leading to significant engagement from top media agencies and securing sponsorships from key clients.• Spearheaded ILT20 S2 TVC launch campaign with David Warner and created a custom anthem for Season 2 with renowned rap band 7 Bantaiz.• Executed ILT20 Season 2 trophy tour show in multiple cities for all media & brand fraternity.• Planned and executed media interactions at the venue with players, key stake holders of the tournament.
EDUCATION
R.D. National College
Bachelor of Arts, Economics
University of Bradford, UK
MSc, International Business and Management
SKILLS
ABOUT KHUSHBOO SHAH
With over 15 years of cross-industry experience in B2B and B2C marketing, I’ve had the opportunity to craft, lead, and scale marketing strategies across Media, Healthcare & Wellness, Pharma, FMCG, and Retail. My passion lies in building brands that resonate, campaigns that deliver, and teams that thrive, My core strengths span across Marketing Strategy & Planning, Integrated Campaign Management, Brand Development, Digital & Performance Marketing, Trade Marketing, Sports Marketing & PR, and Customer Acquisition through high-impact ATL/BTL and mobile-led activations.I’ve conceptualized and executed award-winning campaigns, including an INMA Silver for Best Idea to Encourage Reader Engagement — driven by insight, storytelling, and sharp execution.From driving national brand launches to leading sports marketing & PR internationally, I bring a dynamic mix of creative vision, strategic thinking, and executional excellence.I thrive on collaboration, cross-functional leadership, and building high-performance teams — with a strong focus on aligning diverse stakeholders toward common goals and growth.
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