Khushboo Rathi
Thinking about brands by paying attention to people and context |Brand Audit & Strategy | Consumer Insight & Behaviour
- Role
- Brand Strategy Consultant at Independent
- Location
- Surat, GJ, IN
- LinkedIn followers
- 500 followers
About Khushboo Rathi
I spend a lot of time noticing how people make choices, and how context quietly shapes those decisions.My work sits across brand strategy, consumer insight and cultural analysis. Over the years, I’ve worked in research, media strategy and brand consulting roles, helping teams make sense of behaviour, category dynamics and the signals that influence how brands are perceived.I’m most interested in questions that don’t have obvious answers. Situations where data, culture, emotion and business realities overlap, and clarity has to be built rather than found. I tend to value judgement over jargon, and restraint over noise, especially when the work has long-term implications.Right now, I’m spending time thinking more independently, learning across contexts, and staying close to work that values judgement, curiosity and depth over speed.
Experience
Brand Strategy Consultant
Feb 2026 — Present
Education
Sarvajanik College of Engineering & Technology
Bachelor's degree, Electrical, Electronics and Communications Engineering
2012 — 2016
Metas of Seventh Day Adventist School
High School, Science
1998 — 2012
K J Somaiya Institute of Management
PGDM, Integrated Marketing Communications
2017 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.