Khushboo Rai
General Manager - Media & Communications @Rajhans Group Of Industries
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WORK HISTORY
General Manager - Media & Communications @Rajhans Group Of Industries
EDUCATION
International College for Girls (ICG), Jaipur
Jewelry Designing
MICA
Media and Entertainment Management
IBS Ahmedabad
MBA
Mody School, Laxmangarh, Rajasthan
1st - 12th
Cambridge Judge Business School
Strategic Digital Marketing
International College for Girls (ICG), Jaipur
Bachelor of Science (B.Sc.)
ABOUT KHUSHBOO RAI
A Marketing Professional with 15+ years of experience in MarCom, Media Planning & Buying, ATL / BTL Activities, Digital, PR and Events in Indian & International Markets. With a core experience in launching & building brands from inception to the last miles across various categories - pharma, genomics, education, real estate, hospitality, multiplex, FMCG (Chocolates) and E-commerce. Presently, I work for Rajhans (Desai-Jain) Group as the Deputy General Manager, responsible for leading Media & Communications efforts for the company’s businesses in India and Internationally. Adept in handling various facets of Media & Communications and implementing promotional activities in coordination with internal & external agencies to spearhead product launch, brand promotion, event management & Digital Marketing initiatives. Proficiency & Specialities - Integrated Marketing Communication (ATL, BTL & Digital) l Advertising Strategy & Execution l Brand Management l Brand Conceptualisation l Brand Development l Ideation & Innovation l Media Planning & Buying l Agency Management l Market Research l ROI of solutions l Events & Promotions l Leadership & People Management
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