Khushboo Gulabani

About Khushboo Gulabani

Highly creative and dedicated professional with extensive experience in developing successful multi-channel communications strategy including social media marketing, digital marketing, and search engine optimization. Proficient in campaign set up, campaign engagement, campaign building, improvising ROAS ( Paid Media), and working on Digital Pricing models. Maintains strong skills in setting up and managing Google ads, search ads, display ads, third-party ads, and banner ads. Demonstrated proficiency in branding, advertising, marketing, creative development, operations, and platform management across numerous digital and social media platforms. Able to work in fast-paced environments, research the latest products, trends, and insights across platforms, including social media, blog, and print/digital magazines. Excels at analyzing and converting user behavioral, demographic, segmentation, and content usage data into meaningful insights. Skilled communicator who excels at communicating effectively with campaign managers, marketing teams, and other key stakeholders.Detail-oriented and highly capable professional with extensive experience in user experience testing, website management, front-end app designing, and data/market research. Aims for a challenging role in customer user experience for data, UI/UX, or related fields where excellent knowledge and dynamic user-centered design expertise can be utilized. Proficient in identifying design problems and resolving technological issues by evaluating customer feedbacks and requirements. Maintains strong skills in user-centered design (UCD), planning and conducting user research, user testing, A/B testing, rapid prototyping, as well as usability and accessibility concerns. Demonstrated proficiency in conducting user research and surveys as well as translating data insights into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes. Excels at converting client’s product vision and improving user experiences for digital products. Vibrant communicator with the ability to forge and nurture long-term relationships with people at all levels.

Experience

1. Digital Marketing Consultant

   Audacy, Inc.

   Aug 2023 — Present · Los Angeles, CA, US

Education

• Northeastern University

  Master of Science - MS, Digital Media & Communications

• Thadomal Shahani Engineering College

  Bachelor of Engineering - BE, Information Technology