Khurram Razi Khan
Senior Analyst @Boston Consulting Group (BCG)
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WORK HISTORY
Senior Analyst @Boston Consulting Group (BCG)
London, GB
Lead development of marketing strategies for global CPG & FMCG clients, applying advanced analytics, consumer insights, and GenAI solutions to unlock commercial growth- Lead and deliver strategic work on both client proposals and live cases across EMESA, focusing on traditional & digital marketing transformation, pricing, brand expansion strategy, and Go to Market execution- Adapt global marketing strategies to diverse EMESA markets, ensuring cultural fit and commercial impact- Collaborate with cross-functional teams to embed marketing excellence and accelerate client performance- Shape BCG’s thought leadership by developing frameworks, tools, and insights at the intersection of Gen-AI, marketing, and commercial strategy- Lead internal capability building, business development, and external initiatives aligned with CPG marketing priorities- Mentor and develop junior consultants, fostering a high-performing, collaborative team culture.
EDUCATION
UCL
Master of Science (MSc), Management (Pathway: Technology)
Kingston University
Bachelor of Science (Hons), Business Management
SKILLS
ABOUT KHURRAM RAZI KHAN
Strategy and growth consultant at Boston Consulting Group (BCG), advising global clients on marketing transformation, pricing, and Go to Market execution across FMCG, CPG, and healthcare.At BCG, I have led projects across digital marketing, commercial strategy, and GenAI applications, designing and deploying solutions that delivered strong ROI and over 40% improvement in omnichannel efficiency. My work spans global marketing strategy redesign, pricing optimisation, portfolio strategy, and capability builds across mature and emerging markets.Previously at Reckitt, I held commercial leadership roles across EMEA and Southeast Asia, driving trade marketing, pricing, portfolio strategy, and channel growth across key accounts including Carrefour, Superdrug, Watsons, Lulu, and Boots.I bring experience across Europe, the Middle East (KSA, UAE, Levant), Africa, and APAC, with a focus on fast evolving and high growth markets.
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