Aarzoo Khurana

About Aarzoo Khurana

A seasoned UX research and strategy professional with an MBA from Symbiosis, Pune. I have a proven track record of success in driving innovation and growth across a range of industries, including Fintech, Edtech, E-commerce, FMCG, and more.With over 10 years of experience in Insights, UX Research and strategy, I bring a creative, out-of-the-box perspective to every project. My expertise lies in unveiling user pain points, cultural nuances, and feature/proposition innovations to improve the product-market fit of organizations.Key stakeholders include the Product, Engineering, UX Design, Marketing and Communication teams.Areas of expertise:User Research | UX Design | Product Strategy | Product Innovation and Development | Industry Trend Analysis | Consumer Insight | Brand Strategy | Consulting | Innovation

Experience

1. Lead Researcher, Sales Cloud

   Salesforce

   Mar 2025 — Present · Bengaluru, IN

Education

• Punjab Technical University

  Bachelor's of technology, Computer Science

  2007 — 2011

• Symbiosis Institute Of Media & Communication

  Master of Business Administration (MBA), Communication management (Media Management)

  2012 — 2014

Skills

• Adobe Photoshop
• Map
• Social Networking
• Advertising
• Market Research
• Marketing Research
• Social Media Marketing
• Research
• Corporate Communications
• Irs
• Microsoft Office
• Marketing
• Tam
• Marketing Communications
• Competitive Analysis
• Media Planning
• Photoshop
• Digital Marketing
• Team Management
• Brand Management
• Marketing Strategy
• Social Media