Khubruy Mehta

About Khubruy Mehta

Seasoned analytics professional with strong experience in building measurement frameworks, reporting ecosystems, and data governance for large digital programs. I specialize in translating business goals into scalable analytics solutions that drive clear, insight-led decision-making.My work spans KPI design, dashboard development, analytics implementation, tagging architecture, and establishing cross-functional ways of working. Alongside my core analytics focus, I also support experimentation and CRO initiatives by ensuring strong measurement foundations, clean data flows, and meaningful insights from test results.Focus Areas:KPI frameworks, measurement strategy, and reporting designAnalytics governance, demand management, and operational workflowsDashboarding across Looker, GA4, and Adobe AnalyticsUser-journey and UI/UX insights to inform product and marketing decisionsHigh-quality data capture through TMS and structured taggingSupporting A/B testing and experimentation with analytical rigorTechnical Expertise: Adobe Analytics, GA4, Looker, Tag Management Systems, Adobe Target (supporting), Web Technologies, Analytics Implementation.I’m passionate about creating reliable, scalable analytics environments that empower organizations with actionable insights—and strengthening experimentation outcomes through robust data foundations.

Experience

1. AVP Analytics

   Accenture

   Dec 2023 — Present

Education

• University of Mumbai

  Master of Science (M.Sc.), Computer Science

  2008 — 2010

Skills

• Jquery
• Web Applications
• Html5
• Ajax
• Mysql
• Sql
• Html
• Custom Cms Development
• Web Development
• Javascript
• Programming
• Mvc Architecture
• Json
• Css
• Joomla
• Web Services
• Php
• Cascading Style Sheets (Css)
• Codeigniter