Khintu Saud
Tata group | Ex. Dentsu Webchutney, Glitch(WPP)
- Role
- Social Media, Group Corporate Communications at Tata Group
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Khintu Saud
With 7+ years of experience in digital media and branding, I have a holistic knowledge of how the digital media system works, right from being a creative to strategist to an account manager. In these 7 years, I have worked with 20+ global and Indian brands and worked on both digital and 360 degree campaigns. My key strengths are Digital Marketing, Branding, Content Strategy, Social Media, Paid Marketing, Account Management and Adverting.
Experience
Social Media, Group Corporate Communications
Mar 2021 — Present · Mumbai, IN
Plan and create social content and campaigns for Tata Group social media platforms - Instagram, Facebook, Twitter, LinkedIn and YouTubeReinvented the brand presence through content and visual identity - promoting platform- first approach, experimenting with latest features/formats - to break the perceived brand image and appeal to the younger demographicDesigned a social media framework for Group companies to assess maturity of their social media strategy and create performance benchmarksExtended the social content to the official website, internal communication, Tata intranet, in-office branding to maximise reachWorked on key brand 360 degree campaigns: Tata IPL and Tata WPL, Tata Mumbai Marathon and Tata Ultra Marathon
Education
Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics
High School, Arts, Entertainment, and Media Management, A
2011 — 2013
Shri Vile Parle Kelavani Mandals Usha Pravin Gandhi College of Management, Bhaktivedant Swami Marg, Juhu Scheme, Vile Parle West, Mumbai - 400056
Bachelor’s Degree, Mass Communication/Media Studies
2013 — 2016
MICA
Post Graduation Diploma in Digital Marketin and Communications, Digital Communication and Media/Multimedia
2019 — 2020
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