Khilesh Sammal

About Khilesh Sammal

Hi, I’m Khilesh, a Google Ads Search Specialist with 1.5 years of experience, where I managed and optimized high-performing Search and App campaigns across multiple verticals with a strong focus on performance KPIs like tCPA, tROAS, CTRs, and Quality Score. Prior to that, I worked in technical support at Sony India for 9 months, honing my communication and client engagement skills. Now, I’m actively exploring performance marketing remote roles where I can apply my technical know-how and strategic thinking to drive business growth through smart bidding strategies, structured campaign builds, and insightful optimization. Core Expertise: • Google Ads (Search,Performance Max & App Campaigns) • Campaign Structuring with tCPA, tROAS & Smart Bidding Strategy • Conversion Rate Optimization (CRO) • Keyword Research & Match-Type Strategy • Ad Copywriting & Responsive Search Ads • A/B Testing, Experiments & Custom Audiences Data & Tools: • Google Analytics (GA4) • Advanced Excel / Google Sheets (Pivot, VLOOKUP) • Google Ads Editor • Gemini Notebook LLM and ChatGpt I’m passionate about building campaigns that perform, testing aggressively, and optimizing for lower CPA and higher ROAS, while aligning with business goals. Open to new roles in Google Ads Performance Marketing – feel free to connect or reach out at k••••••••@gmail.com.

Experience

1. Google Ads Search & Apps Specialist

   Cognizant

   Mar 2024 — Present · Gurugram, IN

Education

• Govt. Polytechnic Nainital

  Diploma in Engineering

  2013 — 2016

• College Of Technology, G.B.P.U.A&T, Pantnagar

  Bachelor of Technology - BTech

  2016 — 2020