Karen Mengden Hershenson
Innovation, Learning and Marketing Leader
- Role
- Director at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Karen Mengden Hershenson
Change agent dedicated to evolving brands and organizations by unleashing the power of individuals and small teams. My diverse career spans brand management, running an innovation incubator & facilitating creative teams and Integrating entrepreneurial thinking within large enterprises. Specialties: InnovationTeam Development & Human PotentialDesign Thinking and Creative Processes Business DevelopmentConsumer ethnography and empathyLean Start-Up methodology in large enterprisesBrand strategyLeadership & managing othersIntegrated marketing communicationsPartnership marketing
Experience
Director
Jan 2024 — Present · US
R&D Learning Leader and Director for GrowthWorks
Education
Penn State University
Bachelor of Arts - BA, speech communications
USC Marshall School of Business
MBA
Harvard Business School Executive Education
Achieving Breakthrough Service
Harvard Business School Online
Certificate in Disruptive Business Strategy
Skills
- Shopper Marketing
- Brand Management
- Global Marketing
- Brand Development
- Segmentation
- Consumer Products
- Marketing Research
- Innovation
- Positioning
- Product Marketing
- Marketing Management
- Advertising
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