Kathleen Herron

Senior Graphic Designer @Maryland Jockey Club

Baltimore, MD, US

Lead and mentor a team of marketing professionals, overseeing project execution and ensuring design consistency across all deliverables for multiple high-impact businesses• Spearhead enterprise marketing strategy across national sports venues, mobile wagering apps, and globally televised events including the Preakness Stakes• Develop and execute comprehensive systems that grow brand awareness by 25% through successful rebrand and consistent visual identity for Laurel Park• Analyzed creative performance and leveraged insights to redesign landing pages and marketing assets, resulting in 20% increase in website engagement (2025)• Conceptualize innovative design solutions for extensive omnichannel marketing materials, achieving 15% increase in engagement metrics across all platforms• Collaborated with cross-functional teams to ensure brand consistency and strategic alignment across multiple business units

VIRGINIA POLYTECHNIC AND STATE UNIVERSITY

Bachelor of Fine Arts, Graphic Design