Kendra Hasson

About Kendra Hasson

Over 20 years of leadership and executive experience in the digital media and entertainment industry. I have creative and data-driven experiences driving growth for start-ups and companies experiencing industry transitions. I work to develop teams, strategies, and pipelines that result in growth and positive morale, while consistently re-evaluating that change to make sure we continue to thrive. In a world where you have to stay ahead of the curve, I look to the future to predict the change and drive success. HIGHLIGHTS: Producer leadership for Live Service and Games with Electronic Arts\' Pogo Studios. Contributed to substantial financial growth in 2022 through 2025. I re-evaluated pipelines for better workflows and successful product launches while managing 7+ worldwide developer partners, 2 internal teams, and updating 20 - 40 games and events for our live services every two weeks. Increasing the profit margins for Synergy Concepts, Boa Vida Healthcare, Eimear Studios, L6 Solutions, Oak Hill Collaborative, and The Vindicator by obtaining new clients using customer-driven marketing campaigns, driving SEO visibility, and establishing knowledge authority across the industry. Founder of the non-profit Youngstown Game Developers (YGD). I helped Youngstown grow in the technology sector with game development and digital entertainment. I worked with several indie game studios to help get them founded, added tech jobs to the job market, and worked with similar non-profits across Ohio to grow the Indie Game Industry. I have participated in several mentorship programs to help students learn about game development, help teachers teach game development, and worked to bring more diversity into the game development and digital entertainment fields. With YGD, Oak Hill Collab, and Eimear Studios, I was invited to colleges, after-school programs, and several events to discuss game development and help students learn how to get involved in the industry. I held several game jams, that broke the industry standard of having 25%+ active female participants. I was invited to be an adjunct professor teaching game dev and marketing with Unity and Adobe products at Cuyahoga Community College. I was invited and accepted to be on the board for developing Youngstown State University\'s (YSU) undergrad game development program. At YSU, I wrote C++ software to track eye movement for our research team to study cognitive growth for middle-school students. Our team\'s research was published in the scientific research ACM Digital Library for Computer Science Education.

Experience

1. Game Producer

   Electronic Arts (EA)

   Jan 2025 — Present

Education

• Boardman High School

  N/A, N/A

  1997 — 1999

• Art Institute of Phoenix

  Bachelor of Arts, Game Art and Design

  2003 — 2006

• Canfield High School

  Diploma, N/A

  1999 — 2001

• Youngstown State University

  Master's degree, Computer Science and Information Systems

  2018 — 2019