Khalil Garriott
Vice President for Creative Content and Copywriting Strategy & Executive Editor, Aba Banking Journal @American Bankers Association
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WORK HISTORY
Vice President for Creative Content and Copywriting Strategy & Executive Editor, Aba Banking Journal @American Bankers Association
I own the consistent, sophisticated voice of the American Bankers Association brand and its subsidiaries across channels: website, email, social media, digital and print ads and other marketing materials. I develop that voice in messaging, themes and copy. I lead the development of creative messaging and compelling content to help achieve the association\'s marketing and business goals. I oversee the entire writing and editing function at ABA. I work across multiple channels and touch points to generate content focused on engaging ABA\'s key audiences and building brand awareness to ultimately recruit and retain members and drive sales. My team\'s work includes articulating and developing messaging for ABA\'s products, services and events; developing comprehensive themes for marketing campaigns for these products, services and events; and producing compelling marketing copy to support them. We support the website through participation in content strategy development and the crafting of copy to support the content strategy. My team is relied upon for a range of other services, including drafting ad copy for advocacy and membership campaigns, drafting internal communications, contributing articles and columns to the association\'s flagship magazine, and ensuring quality control and brand compliance by editing reports drafted by third parties. I assign and supervise work to ensure deadlines, high editorial standards and strategic messaging goals are met. I work closely and collaboratively across the organization to ensure the content and design work together to achieve desired goals and foster creative approaches. I ensure that the process for producing creative from concept to copy to graphic design is efficient, effective and adhered to, identifying and implementing process improvements where needed. I coach internal staff and manage resources to ensure the association\'s substantial content needs are met. We develop original and persuasive copy for all channels.
EDUCATION
James Madison University
Bachelor of Arts, Media Arts and Design
Osbourn High School
Advanced Studies Diploma, General Studies
Georgetown University
Master of Professional Studies, Journalism, Magna Cum Laude
SKILLS
ABOUT KHALIL GARRIOTT
Multi-award-winning digital content professional. Equal parts newsroom leader, sharp…
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