Khalil Jetha
Analytics, AI, Production, and Content Strategy | Ex-CNN, Paramount
- Role
- Content Strategy Consultant at Dco.Ai
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Khalil Jetha
Khalil is a digital media expert and strategist with over 15 years of experience in analytics, content development, monetization, platform management, SEO, NLP, and machine learning. He has a proven track record of using audience and platform data to advance 3P top-of-funnel targets, power creative processes using data, and develop new lines of business and revenue for leading media brands.As the VP of Digital Growth and Development at CNN, he applied his expertise in NLP and ML to optimize publishing strategy, diversify revenue streams, and build new D2C models for domestic and international markets to streamline third party programming for subscriber acquisition, including streaming. He also collaborated with cross-functional teams and consulted on marketing flywheels on owned and social media for multiple subsidiary brands. Before that, he was the VP of Programming and Growth at Great Big Story, where he led publishing, data reporting, analytics, and growth strategy. He also worked at Viacom (now Paramount) in various data reporting and analytics roles. Khalil is passionate about transforming complex data into actionable insights for content, product, finance, and executive leadership worldwide. He specializes in elevating the use of data in decision making across organizations and is always looking for new challenges and opportunities to leverage his skills and experience in the evolving media landscape.
Experience
Content Strategy Consultant
Feb 2023 — Present · NY, US
Leveraging proprietary dynamic metatagging software, image recognition, NLP, and machine learning, I consult with legacy media brands in the application of AI to traditional editorial processes including publishing, advanced video and content analytics, product growth, revenue strategy, subscriber and audience growth, and more. Strengths include the consolidation of workstreams in highly matrixed multiplatform brands and the integration of AI as a revenue strategy within existing budgets and OKR frameworks. Specific areas of implementation include contextual video search, video marketing, social media monetization, multiplatform revenue solutions, D2C integrations, performance marketing, and e-commerce. Brand clients include NBCUniversal, PBS Frontline, Cox Enterprises, Warner Bros. Discovery, and others.
Education
Loyola University New Orleans
BA, English Literature
1999 — 2003
Columbia University - Graduate School of Journalism
MS, Digital Media
2008 — 2009
Skills
- Mobile Devices
- Omniture
- Financial Modeling
- Market Research
- Editing
- Multi-Platform Development
- Reportbuilder
- Content Development
- Branding & Identity
- Digital Strategy
- Digital Marketing
- Social Media
- Nielsen Data
- Web Analytics
- Television
- Media Marketing
- Comscore
- Galaxy Explorer
- Analytics
- Content Strategy
- Business Strategy
- Digital Media
- Journalism
- Blogging
- Marketing Research
- Content Delivery
- Galaxy Navigator
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