Khalid El Khatib

About Khalid El Khatib

I’m currently Chief Marketing Officer (CMO) at Consumer Reports where I am tasked with reinvigorating the iconic, 90 year old brand while modernizing our customer acquisition efforts.Previously, as CMO at Stack Overflow, I led the marketing and communications strategy for the largest online community for developers and technologists and one of the most popular websites in the world. I oversaw the growth and positioning of our SaaS collaboration and knowledge management platform, Stack Overflow for Teams (Stack Internal), which is used by thousands of top companies to increase productivity, innovation, and knowledge retention. I also managed the reputation and engagement of Stack’s public platform, which won multiple Webby awards and attracted over 100 million visitors every month under my leadership.I have nearly 20 years of experience in growing b2b, b2c, and b2b2c companies across various sectors and industries. I have elevated and transformed the awareness and perception of global, renowned brands such as GE, GLG, the Motion Picture Association, TED, and Xerox. I have worked as a digital strategist, media relations expert, and writer with expertise in corporate reputation, demand generation, social media, and web design. I have also navigated crises and transformations, both internally and externally, with agility and resilience. I am a founding member of CMO Huddles, a peer-to-peer network for B2B CMOs. My mission is to empower and inspire teams, customers, and communities with impactful and authentic marketing and communications.

Experience

1. Chief Marketing Officer

   Consumer Reports

   Mar 2024 — Present · New York, NY, US

   Consumer Reports (CR) is America\'s leading research, testing and advocacy organization, and one of the five largest publishing platforms in the country. With our 90 year legacy as a foundation, I\'m focused on evolving the brand and product to ensure we meet the needs of consumers today and tomorrow.With a 50+ person team and $60M budget, I\'m responsible for delivering the majority of the organization\'s revenue. As such, I lead CR\'s strategy to reach new audiences and engage existing consumers by sharing the CR story across paid, owned, earned and social media as well as through other channels. I also oversee fundraising and development for the organization.

Education

• Washington University in St. Louis

  B.A., Political Science, Writing, Psychology

  2003 — 2007

• NYU Robert F. Wagner Graduate School of Public Service

  Fellowship for Emerging Leaders in Public Service

Skills

• Press Releases
• Content Strategy
• Fundraising
• Marketing
• International Relations
• Account Management
• Business Development
• Digital Marketing
• Strategic Partnerships
• Strategic Communications
• Content Marketing
• Humorist
• Digital Strategy
• Crisis Communications
• Writing
• Management
• Corporate Communications
• Public Speaking
• Crisis Management
• Integrated Marketing
• Strategy
• Public Relations
• Media Strategy
• Media Relations Training
• Editorial
• Social Media
• Nonprofits
• Non-Profits
• Community Outreach
• Social Networking