Khalid Brinkley

About Khalid Brinkley

I am a Digital Marketing Specialist focused on building brand-led digital experiences that drive engagement, clarity, and growth. My work sits at the intersection of brand strategy, digital marketing, and creative execution. I help organizations ensure that what they say, how they look, and how they show up across email, CRM, web, and social feels intentional, aligned, and consistent.I have supported digital and fan engagement initiatives for the Washington Commanders contributing to campaigns that reached and activated large audiences through email marketing, CRM-supported campaigns, social content, motion graphics, and website creative. I am HTML certified and experienced working within CRM and email marketing environments, partnering closely with marketing and data teams to execute branded campaigns that perform while staying true to the brand. I also lead and execute graphic edits for websites and social platforms to ensure clarity, cohesion, and visual impact across channels.As the founder of LidsGraphix, I have led over 500 projects across sports, music, and business, blending brand thinking, strategy, and design into digital work that cuts through noise and connects with people.I hold an MBA in Marketing and bring the discipline, accountability, and competitive mindset of a former Division I wrestler into every project I touch.I work best with teams that care about brand, execution, and results and understand that consistency is not a detail. It is the strategy.

Experience

1. Digital Marketing

   EL1 Sports

   Sep 2025 — Present

   Led digital marketing initiatives for youth baseball and softball athlete development programs across multiple EL1 training facilities.• Ran targeted email marketing campaigns for EL1 Futures programs, reaching more than subscribers and increasing camp and class registration inquiries by 19 percent.• Created high converting landing pages for Futures evaluations and athlete pipelines, improving sign up completion rates from 27 percent to 41 percent.• Produced social media content, paid ads, and promotional graphics that contributed to a 14 percent month over month increase in new athlete leads.• Developed brand consistent visuals, flyers, and website updates for facilities in Washington, California, New Jersey, Pennsylvania, and Colorado.• Collaborated with facility directors and coaching staff to promote training classes, private lessons, and seasonal camps.• Tracked performance metrics and adjusted targeting and creative to maximize conversions and lower cost per lead by 11 percent.

Education

• Morgan State University - Graves School of Business & Management

  Master of Business Administration - MBA, Business Administration and Management, General

• Presbyterian College

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

• Hephzibah High School

  High School Diploma