Khalid Raza
Business Development Manager @Midatlantic Business Media
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WORK HISTORY
Business Development Manager @Midatlantic Business Media
I’m a B2B Business Development & Demand Generation professional helping IT, SaaS, FinTech, and Enterprise Tech companies turn prospect interest into qualified pipeline and revenue. I build full-funnel, multi-touch programs across email, telemarketing, content syndication, and webinars, backed by human-verified, opt-in databases.What I doAcquire and grow new accounts in India, UAE, EMEA, US, APAC, LATAMRun lead & demand gen programs that deliver MQLs, SQLs, BANT and C-level appointmentsExecute content syndication (single/double/triple touch) and webinar registrationsAlign with Sales on ICP, messaging, SLAs, and handover to accelerate pipelineMaintain data accuracy and list health for better deliverability and conversionHow I workUse market intelligence & B2B tools (Sales Navigator, ZoomInfo, Apollo, Lusha) to time outreachBuild nurture flows and follow-ups that increase response and meeting ratesTrack KPIs (response, meetings, SQL rate, pipeline value, ROI) and iterate fastCreate client decks/proposals tied to business pain, value, and next stepsHighlightsDelivered MQLs and SQLs across global programsImproved campaign-to-pipeline conversion by 25% with smarter nurturingReduced sales follow-up time 40% via cleaner qualification and routingAchieved 3× engagement vs benchmarks on webinars/content programsScaled account acquisition (35–50+/yr) with consistent retention and upsellDomains & RegionsIT/Software, SaaS, FinTech, Healthcare | UAE, India, EMEA, US, APAC, LATAMPlatformsSalesforce, HubSpot, Marketo (working knowledge)| Advanced Excel for reporting
EDUCATION
Savitribai Phule Pune University
Bachelor of Commerce (B.Com.), Business Administration, Management and Operations
City St George’s, University of London
Bank and Financial Management, Banking, Corporate, Finance, and Securities Law
ABOUT KHALID RAZA
B2B Growth Catalyst | Precision Lead Generation Strategist | Crafting ROI-Driven Marketing Ecosystems | Nurturing Profits, One Connection at a Time | Let\'s Elevate Your Business to New Horizons Together
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