Khalid Amin
Head of Digital @Hull Trains
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WORK HISTORY
Head of Digital @Hull Trains
Hull, GB
Overall responsibility for the delivery of a digital and marketing strategy including the launch of a new website and CMS (SiteCore) integration. The project was delivered in less than 10 months from concept to release. Developed an acquisition and engagement plan that extends beyond search into display, social, video and offline through the sponsorship of local festivals and events in the Hull area. Responsible for the marketing launch of the £60 million Hull Trains Paragon fleet in November 2019.
SKILLS
ABOUT KHALID AMIN
I am a highly motivated senior e-Commerce and marketing professional with over 20 years experience in both the travel and rail industries. I have a proven track record of driving digital change through delivering major projects, strong integrated campaigns and managing successful teams- Deep understanding of cross channel e-commerce strategy and digital customer experience- Successful project delivery, I recently delivered a new website and Sitecore CMS for Hull Trains - Integrated campaign planning across digital including PPC, Programmatic Display, SEO, Meta-Search, Affiliates, Social and ATL- Highly adaptable and able to work with all levels of budgets from modest to multi-million pound whilst always delivering digital revenue growth- Highly analytical – able to make informed decisions based on data, analytics and research- Track record of improving both UX and the digital customer journey and website conversion- Highly experienced at dealing with senior stakeholders- Experienced at motivating and developing proactive teams. Specialties: Digital Strategy, Digital Change, E-Commerce, SEO and website content (Sitecore and Umbraco), paid search, social media marketing, affiliates, display advertising, email marketing, mobile optimisation, web analytics and conversion rate optimisation (CRO). Managing multiple agency relationships.
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