Khalia Braxton

Brand Director | Expert in Beauty Marketing & Content Strategy | Former Beauty Content Strategist at VOGUE, Allure & More

Role: Director of Brand Management at Fashion Fair
Location: Chicago, IL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Khalia Braxton

Globally knowledgeable social media marketer and digital content creator with a proven track record of innovating and delivering results for the world\'s top luxury beauty and lifestyle brands, including L\'Oreal, VOGUE, GQ, Harlem\'s Fashion Row, and Bon Appetit. Core strengths include: branded content strategy, content creative management, social media marketing, community management, account management, and brand partnerships.

Experience

Director of Brand Management
Fashion Fair
Jun 2023 — Present · Chicago, IL, US

Education

Spelman College
Bachelor of Arts (B.A.)

Contact information

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Work email
•••••@fashionfair.com
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Current company

Johnson Publishing Company, Llc

Personal Care Product Manufacturing · 62 employees · Founded 1942 · Chicago, Illinois, United States

FASHION FAIR is a wholly-owned subsidiary of Johnson Publishing Company, LLC and was created for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair show. As pioneering businesswomen, Johnson took the risk that most major cosmetic companies refused to take by entering the untapped market of makeup for women of color. The journey to becoming the largest Black-owned cosmetics company in the world began when Johnson noticed models, in the Ebony Fashion Fair Show were mixing foundations to create the right blend to match their hues. Initially she approached existing cosmetics companies and urged them to create a line to meet the specific needs of women of color. Unfortunately, this request was met with great resistance. Mrs. Johnson and her late husband John H. Johnson, publisher of Ebony and Jet magazine, went to a private lab that developed formulas out of the mixtures the models created. After successfully applying this makeup on the models in the fashion show, the Johnsons produced The Capsule Collection, a mail-order package in 1969. Based on the overwhelming response, it was clear there was a demand for a Black cosmetics line. Fashion Fair Cosmetics was born in 1973, named after the fashion show that inspired it. With its feminine pink packaging and a wide range of shades, Fashion Fair Cosmetics was strategically marketed in high-end department stores. The line continued to expand by introducing skin care, fragrance and hair care products that addressed Black women\'s needs. A trusted brand by many, Fashion Fair Cosmetics remains deeply rooted in the African-American experience. The line can be found in fine stores across the United States as well as in Canada, UK, France, Africa and the Caribbean. Almost 40 years after the first counter opened, Fashion Fair Cosmetics continues to pursue it’s vision to become the preeminent global company that women of color trust to help them look and feel beautiful.

fashionfair.com

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About Khalia Braxton

Experience

Director of Brand Management

Education

Spelman College

Find verified contacts for anyone on LinkedIn