Khadiatou Ly

Data science and Business Student at Northeastern | Massachusetts Real Estate Agent

Role
Marketing Analyst at Wayfair
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Khadiatou Ly

I\'m a Data Science and Business Administration student at Northeastern University, with skills in Python, SQL, and R, and a strong interest in business analytics for tech and real estate. I hold a real estate license and have hands-on experience helping clients navigate the Boston market, which has sharpened my communication and data analysis skills. I\'m looking to apply my technical background in a business analytics role, especially within finance or real estate, to drive data-informed decisions.

Experience

  1. Marketing Analyst

    Wayfair

    Jan 2025 — Present

    Developed and implemented GrayMatter support triggers to deliver personalized push notifications at key customer journey touchpoints, increasing engagement and purchase rates by 30%- Built an automated push performance tracking tool using Google Sheets and SQL, integrating conversion, click-through, and delivery metrics for each campaign; reduced manual metric retrieval via Google BigQuery by 85%- Created a dynamic cost reconciliation tool in Google Sheets to track historical weekly costs from third-party vendors and forecast upcoming monthly spending, improving budget visibility and planning

Education

  • Northeastern University

    Bachelor of Business Administration - BBA

    2022 — 2026

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Khadiatou Ly — Marketing Analyst at Wayfair in Boston, MA, US | Unifers