Khadiatou Ly
Data science and Business Student at Northeastern | Massachusetts Real Estate Agent
- Role
- Marketing Analyst at Wayfair
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Khadiatou Ly
I\'m a Data Science and Business Administration student at Northeastern University, with skills in Python, SQL, and R, and a strong interest in business analytics for tech and real estate. I hold a real estate license and have hands-on experience helping clients navigate the Boston market, which has sharpened my communication and data analysis skills. I\'m looking to apply my technical background in a business analytics role, especially within finance or real estate, to drive data-informed decisions.
Experience
Marketing Analyst
Jan 2025 — Present
Developed and implemented GrayMatter support triggers to deliver personalized push notifications at key customer journey touchpoints, increasing engagement and purchase rates by 30%- Built an automated push performance tracking tool using Google Sheets and SQL, integrating conversion, click-through, and delivery metrics for each campaign; reduced manual metric retrieval via Google BigQuery by 85%- Created a dynamic cost reconciliation tool in Google Sheets to track historical weekly costs from third-party vendors and forecast upcoming monthly spending, improving budget visibility and planning
Education
Northeastern University
Bachelor of Business Administration - BBA
2022 — 2026
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