Kevin Guthrie
Specializing in improving digital experiences
- Role
- Sr Manager of Digital Experience at Kidde Global Solutions
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
Experience
Sr Manager of Digital Experience
Jun 2022 — Present · Tampa, FL, US
Managed a team of three remote employees on a variety of initiatives. Collaborated with a global team on a variety of projects. Handled day-to-day website content updates. Created web strategy plans to support projects and campaigns that relied on our universe of sites for landing experiences. Maintained employee engagement remotely with co-workers with weekly check-ins and project synced. Migrated numerous website development and migration projects. Lead content strategy to create new content, optimize content, and improve SEO. Managed third party commerce integration to connect consumers to our products on retailer sites. Ran strategy and day-to-day operations for our brand-specific commerce sites. website development, u/x app, Digital Asset Management, Leveraged tools (Jira, Workfront, & Teams) to manage team projects, increase communications, and provide project transparency. Led strategy to help align foundation-level data between a variety of systems.Migrated several platforms from legacy sites to centrally managed content management systems. Managed off-shore development resources for day-to-day development work and content updates.
Education
Edinburgh College of Art
Graphic Design
2004 — 2005
University of Florida
Graduate, Advertising
2006 — 2008
University of Florida - Warrington College of Business
Bachelors, Marketing
2001 — 2003
Skills
- Typography
- Advertising
- Marketing Strategy
- Marketing Communications
- Illustrator
- Creative Direction
- Online Advertising
- Employer Branding
- Graphic Design
- Copywriting
- Email Marketing
- Social Media Marketing
- Marketing
- New Media
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