Kevin Guill
- Role
- Assistant Vice President, Head of Digital Strategy at Empower
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kevin Guill
The focus on fueling business impact, growth enablement, and value-based change is a core…
Experience
Assistant Vice President, Head of Digital Strategy
May 2021 — Present
Lead multiple teams in digital strategy, digital marketing, user experience (UX/UI), and software engineering for 2nd largest US retirement services provider with $1.4T AUM. Craft and execute new digital experience vision and strategy for B2B, B2B2C, and direct-to-consumer (DTC) channels. Prepare and deliver presentations and funding proposals to executive and finance team. • Shaped unified M&A digital technology strategy for seamless phased integration of consumer-facing and back-office marketing technologies through various acquisitions since 2020, including Prudential Financial ($3.5B), MassMutual’s retirement plan business ($2.35B), and Personal Capital ($1B). • Built and transformed digital organization, creating in-house UX team, sales enablement software engineering team, digital customer delivery team, and global marketing automation team. Led Agile transformation of Digital Marketing teams, reducing release cadence from ~3 months to daily by building global engineering knowledge of DevOps, Cloud IDEs, and CI/CD pipelines. • Embarked on user experience (UX) overhaul for digital assets, including re-platform of core digital technologies, mobile apps, marketing site launch, and conversion points. Led Design Thinking concept/delivery of platform optimization program to enable integration and delivery of acquired entity’s holistic financial dashboard and toolset to all users increasing user logins and user satisfaction. • Founded (Chair) Strategic Marketing Automation Council to reduce platform cost structure and leverage Salesforce Marketing Cloud to evaluate strategic priorities and deliver multi-channel personalized messaging to stakeholders across automated customer journeys. Collaborated with Data Science function to align data with automation campaigns, concept design analysis, and resource management.
Education
Metropolitan State University of Denver
Bachelor of Science (BS), Marketing, Political Science
Regis University
Master of Business Administration - MBA, Specialization in Strategy and Innovation
2020 — 2022
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