Kristen Speagle

CRM Strategist | #emailnerd | Data & Results Driven Marketing Expert

Role
Senior Manager Lifecycle Marketing at Swanson Health
Location
Smyrna, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kristen Speagle

I\'m a precision marketing leader who thrives at the intersection of strategy and execution. With 18 years of experience, I’ve built and enhanced high-performing email, SMS, and loyalty programs that drive retention, boost revenue, and deepen customer relationships.I’m hands-on with tools like Cordial, SFMC, Adobe, and Segment, and I enjoy rolling up my sleeves to build campaign calendars, design and deploy personalized journeys, and turn customer insights into high-impact lifecycle programs. I’ve also led the successful launch of loyalty programs and helped brands unlock value from their martech investments.I work best in remote or hybrid roles where I can fully own the email/lifecycle marketing channel and collaborate cross-functionally to drive growth.

Experience

  1. Senior Manager Lifecycle Marketing

    Swanson Health

    Jan 2026 — Present

Education

  • Kennesaw State University

    Marketing

    2008 — 2012

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Kristen Speagle — Senior Manager Lifecycle Marketing at Swanson Health in Smyrna, GA, US | Unifers