Kristen Speagle
CRM Strategist | #emailnerd | Data & Results Driven Marketing Expert
- Role
- Senior Manager Lifecycle Marketing at Swanson Health
- Location
- Smyrna, GA, US
- LinkedIn followers
- 500 followers
About Kristen Speagle
I\'m a precision marketing leader who thrives at the intersection of strategy and execution. With 18 years of experience, I’ve built and enhanced high-performing email, SMS, and loyalty programs that drive retention, boost revenue, and deepen customer relationships.I’m hands-on with tools like Cordial, SFMC, Adobe, and Segment, and I enjoy rolling up my sleeves to build campaign calendars, design and deploy personalized journeys, and turn customer insights into high-impact lifecycle programs. I’ve also led the successful launch of loyalty programs and helped brands unlock value from their martech investments.I work best in remote or hybrid roles where I can fully own the email/lifecycle marketing channel and collaborate cross-functionally to drive growth.
Experience
Senior Manager Lifecycle Marketing
Jan 2026 — Present
Education
Kennesaw State University
Marketing
2008 — 2012
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