Kristen Silton

About Kristen Silton

Kristen is a seasoned arts management professional with extensive marketing and development experience with Atlanta-based arts non-profits. She has promoted both performing and visual arts events, increasing visibility and brand awareness for individual artists and large organizations. She holds expertise in digital marketing including website development, social media strategy and content creation. She is also versed in grant writing, major gifts cultivation, annual fund management, and event planning.

Experience

1. Head of Education Advancement

   Alliance Theatre

   Oct 2021 — Present · Atlanta, GA, US

   Conceptualize and execute strategy for education programs that generate both earned and contributedrevenue including acting classes, camps, corporate training, in-school programs, and performances foryouth and families.Constituently meet and exceed revenue goals while increasing access to programs for key audiencesand building community partnerships.Interface with marketing, development, and engagement teams to increase brand awareness ofeducation programs and nurture cross-departmental collaboration.Analyze sales and acquisition data to inform and adjust future campaigns.Serve as part of the IDEA Task Force, leading key inclusion, diversity, equity, and access initiativesincluding facilitating allyship training, improving working conditions, and creating equitable hiringpractices.

Education

• Emory University

  BA

Skills

• Public Relations
• Advertising
• Event Management
• Social Media
• Fundraising
• Marketing Strategy
• Nonprofits
• Direct Marketing
• Marketing
• Event Planning
• Wordpress
• Grant Writing
• Non-Profits
• Creative Direction
• Newsletters
• Editing
• Facebook
• Email Marketing